On changing food habits and the waning ‘need to cook’

Stephanie Nour Prince


February 21, 2022





Two years ago, many of us went through some sort of a reset in terms of how we think of, prepare, and consume food. With more time spent at home, some resorted to making their own bread and nut butters, while food delivery still soared. This, however, may have only acted as an accelerant to an existing trend: MENA is witnessing an increased adoption of health-conscious food choices, in line with global trends: over 60% of the region’s population has adopted a healthier lifestyle over 2020/21, according to PWC. With people increasingly back on the go, allocating time to prepare or order the right meals matching one’s health and fitness goals becomes quite the commitment - enter Calo.

For episode 15 of our podcast, recorded a few weeks ago, we chatted with Ahmed Alrawi and Moayed Almoayed, co-founders of Calo. Calo lifts the burden of preparing or choosing adequate, quality meals from consumers working on reaching their fitness goals or managing health conditions - and since its inception, the company has seen explosive growth, becoming the leader in health-conscious ready-to-eat meals in under a year in Bahrain and Saudi Arabia. 

We dug into the Calo culture, the technology, and how Ahmed and Moayed seem to have cracked the code when it comes to meal customization and end-to-end operations.

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Nuwa Capital · Episode 15 - On changing food habits and the waning ‘need to cook’

Stephanie Nour Prince is Partner at Nuwa Capital where she leads on the fund’s network engagements and operations.